Brand identity design for ASAP.
ASAP is a premium brand specializing in high-quality panels and surfaces tailored for interior and exterior spaces, decoration and architecture. The company’s signature product is crafted from CDF (Compact Density Fiberboard), a revolutionary material that stands out for its exceptional durability, sustainability, and unique black-tinted core. The design concept is deeply rooted in the distinctive black core of the CDF material, a signature element that serves as the central motif in the visual design, symbolizing the strength, sophistication, and innovation that define the brand.